The
Lafayette studio has one of the oldest histories of any photographic
business in the world. During its peak years, the studio photographed
a succession of King Emperors, Queen Empresses, Viceroys and Vicereines
as well as visiting royalties from Europe, Africa and Asia.
Lafayette was founded in Dublin in 1880 by James Stack Lauder,
who used the professional name of James Lafayette (‘late
of Paris’, as his own firm’s publicity billed him).
James was the eldest son of Edmund Lauder, a pioneering and successful
photographer who had opened a daguerreotype studio in Dublin in
1853.
The new business flourished from the start. It soon established
itself as the premier portrait studio in Ireland following commissions
from the Viceroy and leading members of the Irish aristocracy.
During the 1880s the studio started amassing medals and prizes
for its fine photographic work with comments such as these coming
from the Photographic Society of Great Britain: “M[onsieur]
Lafayette's pictures also the judges considered very beautiful,
being distinguished for delicacy of treatment...” |
The firm’s
reputation was such that in 1887 James Lafayette was invited to
Windsor to photograph Queen Victoria and was granted a Royal Warrant
as ‘Her Majesty’s Photographer in Dublin’.
This Royal
Warrant, which was subsequently renewed by King Edward VII and
George V, conferred enormous prestige. The style and title of
‘Photographer Royal’, which now appeared on the studio
advertising and promotional literature, proved extremely useful
in attracting new clients. In 1897, the year of Queen Victoria’s
Diamond Jubilee, James Lafayette opened his first studio on London’s
fashionable Bond Street in an attempt to capitalise on the expected
commercial bulge.
The Lafayette
studio finally closed in 1952 having produced photographs continuously
from 1853. They also kept an archive of the company’s most
important negatives, almost all of which were marked with the
name of the sitter and the date when the negative was made. This
store room of negatives ended up relegated in the attic of a building
in Fleet Street building and was not discovered until 1968 during
building works. They finally were handed to the Victoria &
Albert Museum, London, which kept 3,500 glass plate and celluloid
negatives dating from 1885 to c 1937.
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